Anne Vroegop (1980) is founder of this gamification framework.
She is Senior User Experience consultant and Game Designer. Often she is doing research on new technologies, trends, engagement and human behaviour in specific environments.

In her entire career she has worked on user centred gamified products. She explores and analyzes new ways of User Experience Design and is trying to move beyond media, in multichannel experiences. This is the reason why her products vary in installation, app, site or game.

Prior to joining the gamification world she worked as an interaction designer and developer in the cultural sector; a playground for innovation, user research and creating beta versions of installation games. She won a Golden Heron (for excellence in the field of target group communication through audiovisual and/or interactive media) for a famous Slot machine game and a Digital Emmy Award nomination for an interactive webserie. 

www.annevroegop.com